Labels with adhesive-side printing - or backside printing - have printing on both the front and back as well as the adhesive side, which provides the opportunity to have large amounts of text on a relatively small space.

Labels with adhesive-side printing are also used on goods where it is not possible to place a backside label or where the amount of information cannot fit on the label's front.

Labels with adhesive-side printing are also suitable for, for example, competitions, campaigns, or the launch of new products.